who i am...
Creative visual designer with over 18 years of experience in the fashion industry. Passionate about the creative process, ideating concepts and creating the ultimate brand experience. Specializes in producing innovative design solutions and transforming spaces to invigorate sales and excitement.
Partners with CEOs and Principal Designers to realize their vision and achieve results, establishing trusting relationships.
Leverages both cross-functional and external partners to deliver the most impact within budget while identifying efficiencies, navigating change, and delivering results under pressure.
Creates an inclusive culture and thrives in a collaborative environment where the creative process is uninhibited. Passionate about mentoring and developing new talent, and leading teams to reach their full potential while achieving corporate goals.
Exhilarated by art, photography, music, architecture and travel – from playing in a punk ska- band to launching a “Pushing Paint” art series in local galleries and boutiques to leading floral design and art classes. These influences inspire a truly multifaceted creative.
Areas of Focus:
Concept, Design, Sourcing and Installation of corporate/licensing showrooms, retail/wholesale shop and window concepts, and fixture design.
Marketing Initiatives; Pop-up shops, PR events, product launches, photoshoot art direction, set design and styling, floral installations
Research and Development; seasonal concepts, trends, color palettes and patterns, styling, created collateral (i.e. boards, videos, brand books)